Losing a couple of consecutive bets and winning the next could result in huge success. The option gained huge popularity because it is simple to follow and can be rewarding. The Martingale betting system has been around since the 18th century. Unsurprisingly, not everyone is willing to use this strategy because it requires them to spend a lot of money. Although they may spend a lot of money, the idea is that the first win would cover all of the losses and even provide the bettor with a small profit. The Martingale system is a strategy that some online bettors use, which allows them to double the bet after every loss.